Wednesday, May 6, 2020

Ford Motor Company Written Case Analysis - 2381 Words

TABLE OF CONTENTS 1. INTRODUCTION 2 2. Case Question 2-8 2.1 Define and discuss Fords business-level strategy. How can the companys value-chain activities be better linked to create value for the company? 2.2 How can Ford successfully position itself in terms of the five forces of competition? 2.3 In what ways can the company effectively manage customer relationships to increase strategic competitiveness? 2.4 What conditions and tools can facilitate Fords efforts to produce differentiated products at relatively low costs? Outline a rough competitor analysis. What can be learned about expected competitor behaviour by using the model of competitive rivalry to understand Fords†¦show more content†¦Ford has successfully in modern technologies that create value to consumers in design phase. They have started tailoring design models subsequent to public demand and this evident that Ford doing well in recent financial periods. Marketing is important to make value in the company. In order to increase sales, Ford has been working with dealers in creating better market strategies. Ford has teamed-up with SAP to enhance warehousing by using information technology to develop its value chain. Nevertheless, it has teamed-up with Daily Parts Advantage network for receiving spare parts to dealers. Their purpose in partnering was to obtain market recognition and lock partner with proficiency in t he automotive supply chain (Bowman,2004). Ford had reduced its supply chain cycle through implementation of information technologies. For instance, about 85% decline in consumers back orders lines. 2.2 Ford has successfully position itself in terms of the five forces of competition. The threat of entrants is low in Ford automobile industry. Ford manufacture is able to accomplish economies of scale in order to compete in automobile industry. 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